Headquartered in Langhorne, Pennsylvania, Entertainment Games, Inc. (Pink Sheets:EGAM) announced that it has signed a licensing deal with CMG Worldwide, a leading agency representing many of the most recognized names in sports, music and entertainment. CMG Worldwide is the exclusive business agent for over 300 of the world’s most sought after and recognizable celebrities, including: entertainment giants James Dean and Bettie Page; sports legends Jackie Robinson and Lou Gehrig; musical entities Chuck Berry and Ella Fitzgerald; and historical figures like Neil Armstrong and Malcolm X. as per the terms of the Agreement of the deal, . CMG Worldwide licensed authentic images of celebrities from past decades to be featured in its impending retro-based social game for Facebook, Google+, mobile devices and the open web.
Gene Mauro, President and COO of Entertainment Games, authentic celebrity images are key elements to evoking the spirit of decades past. He further says that the new game would provide imagery which will re-construct the past. Mauro added, “Entertainment Games’ mission is to create a rich, sensory game environment connecting its users to their heydays and recognizable celebrity icons are critical elements of that connection.” Mark Roesler, CMG Chairman and CEO, and an important authority on celebrity representation and assessment, finds novel value in widening the reach of celebrity images to new media platforms. The partnership of CMG Worldwide with Entertainment Games offers the clients with new opportunities to control their brands in a cutting edge way. Roesler says, “We are excited to license images for an innovative social game in which players interact in an environment enhanced by celebrity icons of their pasts.” Roesler concluded, “Entertainment Games has a unique product vision and we are thrilled to have our celebrity images be part of it as they deliver a ground-breaking social gaming experience to players all over the world.”
Shares of EGAM slumped 22.22% to $0.35 with over 33K shares traded.
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